“We’re lost. Can you help us with our Facebook page and sort out our LinkedIn profile?” We get this plea pretty often. No wonder. Social media is constantly changing, and keeping track of all the updates is hard. Managing Facebook, LinkedIn or Instagram for our clients is about a lot more than just writing posts. Here’s how we do it.
In Czechia, only 16% of employees are thinking about a change of jobs. Only 14% are actively looking for a new job. When building your HR communication solely on job ads and performance campaigns, you’re missing out on the majority (70%!) of people. Embrace various content formats to attract passive job seekers!
Creating a new website? Sooner or later you will need to fill it with content. We’ve summarized what role copywriters play in creating a website, when to approach them, why, and how the collaboration works from the first e-mail to the launch of the site.