Tone of Voice and Brand Building
The perfect tone of voice for a brand: Easy to distinguish. Resonating in every piece of communication — your website, social media or transactional e-mails.
A brand’s tone of voice reflects who you are and who you’re talking to, thus helping you reach your goals. We help brands find their unique tone of voice to stand out among competition and sound authentic.
How We Find Your Tone of Voice
We dig deep into your communication. How you present yourself. How you talk to customers. Whether it feels natural for you. We take everybody’s communication into account, be it your CEO or your call centre operator.
Laying the Cornerstone
Laying the Cornerstone
We put together a brand manual. We analyse available data to describe your brand — your position on the market, your target audience and your goals. We skip this step if you already have a brand manual.
Your strategy from your brand manual comes to life. We create the concept of your tone of voice. Easy to grasp and ready to be used straight away.
We write texts for all important touchpoints. Improving your website copy or setting up new e-mail templates. If you wish so, we produce content for you long term.
Teaching your team how to work with your tone of voice. Training formats may differ but the goal stays always the same: Your tone of voice should come to life seamlessly and naturally.
We evaluate the use of your tone of voice. Adjusting it or adding some details. We answer questions and generally coach your team in perfecting their communication skills.
We Go Beyond Your Brand Manual
We’ve seen so many brand manuals in colourful PDFs. What matters is bringing them to life! Your tone of voice becomes strong only by consistent practice. To distinguish it even more, consider our additional services:
A tone of voice is mainly based on texts. However, it still needs to be in harmony with photos, illustrations, and/or videos. We get the basics of your visual identity ready, we prepare templates and set examples.
Knowing Your Line of Business + Experience
We put together a dedicated team to work on your tone of voice. A brand consultant and an experienced copywriter spot any discrepancies between your brand manual and your real communication.
Your designated team presents their work not just to you but also to other colleagues at Obsahovka. Each of our outputs is internally reviewed, mercilessly scrapping ideas that look good only on paper.
Based on these methods, we deliver functional and easy to implement results.
How Much Does It Cost
We can’t tell you a fixed price without knowing your context first. Every brand is different, every audience is different and the quality of data and information we will be working with also matters.
Prices are without VAT.